<aside> ✨ This is a “reverse job posting,” written with prospective employers in mind. It may also be of interest to other job hunters or young designers. Please share widely!
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My approach Selected work What I’m looking for Nice to haves Contact
For over fifteen years, I’ve run studios and managed distributed teams on work that unites creative direction, user experience, and brand strategy. I’ve launched products, grown global brands, and developed strategic initiatives to help companies adapt to changing landscapes.
There’s a downside to great client work, which is that it keeps ending. My team will develop and launch something we love, and then move on to the next context. What I want now is to apply my experience and approach to something special, and manage its long-term growth. That’s why I’m looking for a design leadership role at a company where the product is the brand.
I’m now interviewing, with the goal of onboarding in Q4 2022. If the approach and work shown here look like a good fit for your company, let’s talk.
[email protected] / LinkedIn / Resume (PDF)
For product-led companies, the software is the brand. I oversee design systems that elevate the product experience, driving customer growth and retention at every touchpoint.
Holistic strategies are only possible when designers understand business vision and positioning, and C-suite understands design vision and roadmap. I work closely with both executive and creative teams to develop campaigns and initiatives in service of brand awareness and sustainable growth, and then own through launch.
I run teams that support one another in pursuit of exceptional work, and actively foster a design culture built on collaboration, critique, and respect.
Throughout my career I’ve had the pleasure and privilege to identify and nurture diverse talent, providing mentorship and career growth advice to colleagues and direct reports.
Creative work takes many forms, from research-driven strategic reports to Figma design libraries. I’m at my best developing and internally selling unified roadmaps and campaigns, then working hands-on with the creative team until a design vision is established, before finally stepping back to guide the results.
SCI-Arc, the renowned school of architecture, had a new administration intent on establishing global brand awareness. Directed a multi-year, omnichannel campaign that included a new identity and ongoing digital expressions aimed at international markets.
In 2019, Ace Hotel Group launched Sister City, a new hotel where guest interactions occurred exclusively through kiosks and custom apps. Led distributed, highly-specialized team on interactive brand strategy and product design for ground-up rethinking of hospitality experience design.
As first design director, guided Verso through an unprecedented transformation from renowned academic publisher into international, digital-first brand. Resulting in a growth in direct sales from virtually nothing to millions of pounds per year.
Unity’s industry-leading game development software struggled to convert casual users into committed makers. Innovated and designed “product-as-brand” educational experience to introduce company to untapped market segments.
Dia Art Foundation is a famed curatorial organization that struggled to modernize its legendary reputation. Led teams of researchers and brand strategists in a digital-first strategic repositioning.
Brand, product strategy and interface design for Hopscotch, an iOS app that teaches young teens how to code. Worked closely with founders to provide hands-on creative direction from early-stage through venture funding, and then remained as the startup’s design advisor.
Microsoft Mixed Reality and NASA Jet Propulsion Lab envisioned a mixed VR- and environmental showcase. Led creative direction for a joint activation campaign.
Want to read case studies for these projects and many more, including goals, approach, and results? Email me for access to the full PDF!
A company building products that are useful and creative, and where design is a differentiator. I’m primarily interested in small- to medium-sized companies, but am also open to autonomous teams within corporations.
Either on the ground in Portland, Oregon, or remote-first.
Colleagues work openly and collaboratively, sharing progress, knowledge, and insights. Bi-directional feedback is delivered with clarity and kindness. There is an emphasis on asynchronous communication within teams and across the organization.